Turnkey omnichannel marketing programs for utilities

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brand ambassador talking to man at an event
team members working in a food pantry
brand ambassador talking to man at an event
asking for signatures at an event

COMMUNITY OUTREACH

Reach customers at local events with enthusiastic, professional representatives. Our employee-led teams can quickly scale your presence while maintaining complete brand and messaging integrity. Connect with underserved communities and key decision makers to influence positive customer sentiment and advance important utility initiatives.

Our brand ambassadors can:

  • Participate in parades, festivals, concerts, and sporting events
  • Take part in community service opportunities (food drives, trash pick ups, etc.)
  • Conduct surveys and collect customer feedback
  • Collect program registrations or leads for targeted follow-up marketing
  • Pass out branded goods (SWAG)

Leads and data are updated in real-time and completely transparent for detailed reporting, KPI measurements, and accountability.

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AT THE DOOR

In-person, positive ratepayer interactions on a large scale? That’s what we do. Reach targeted households with a message that can’t be missed, skipped, or blocked. The front door is a great place to:

  • Leave behind media like door hangers, energy-efficient light bulbs, SWAG, and more
  • Conduct surveys 
  • Generate leads or collect data for additional marketing efforts
  • Educate ratepayers about important programs and initiatives 
  • Improve brand perception

Our 6-step verification and monitoring process means your campaigns get 100% delivery with minimal waste.

Track and verify progress in real-time through our unique client portal, or accompany our employee auditors to see campaign progress in person! 

brand ambassador working at the door
brand ambassador discussing a doorhanger at house
brand ambassador working at the door
bag of materials hanging on the door

BRANDS THAT TRUST US

FROM OUR CLIENTS

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“As our principal provider of direct-to-door leave-behind boxes, PowerDirect Energy has proven to be a very responsive and flexible partner. They were tasked with program fulfillment. They delivered a very fast turnaround and below-market pricing, exceeding all our performance expectations.”
Bob Nicholas
JACO Environmental Business Development
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“PowerDirect worked with The Gas Company in developing a front door marketing program thanking our current Hawaiian gas customers for their loyalty. I found their team to be very responsive, and they provided a strategic and tactical creative solution which fit my timing and budget. I’d be happy to recommend them and would definitely use their services again.”
Greg Toth
VP Marketing, The Gas Company
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“Evergy partnered with PowerDirect Energy to provide grid-use data analysis, secure product warehousing and distribution services for our CFL (compact fluorescent lighting) program. The goal was to deliver a direct-to-door bag to 50,000 homes. The program was a great success, both in terms of garnering consumer participation, and achieving significant KWh reduction. It took just five days to deliver all targeted households.”
Mike Schifman
Energy Efficiency Program Manager, Evergy