Why Door Hangers Belong in Every Utility Outreach Strategy
What’s the best marketing channel for utility companies? The answer is… yes. In other words, multichannel marketing has consistently shown to outperform approaches that over-rely on just one channel. The bigger question is how do you help residents make the jump from awareness to participation? This requires a more personal, direct kind of engagement. So…
Data Can Help Utility Companies Connect with Customers on Affordability
No matter the state of the economy, there will always be utility customers struggling to keep up with their bills. They fall behind for all sorts of reasons. And nothing compounds their stress more than suddenly having their power shut off, or even the threat of it. Utility companies can do a lot more to…
How We Find Qualified Small Business and Commercial Leads for Energy Programs
Even though your energy programs and incentives provide great benefits to commercial customers, getting the opportunity to talk to them about it is often much harder than it should be. You’re offering access to programs that, in most cases, result in financial savings for business customers. Yet, frustratingly, most people perceive the outreach as just…
From Policy to Participation – Closing the Gap in Utility Programs
Clean energy is hot. The momentum has been building for decades, and it’s showing few signs of slowing down. More and more people, businesses, and governments are investing in energy efficiency, DER (distributed energy resources), and electrification programs. But here’s the problem. Relatively speaking, approving energy policies is easy. Allocating budgets is easy. Setting targets…
Gena Rodriguez-West Joins Power Direct Energy
Power Direct Energy, a woman-owned firm specializing in verified, in-person community engagement, announced the appointment of Gena Rodriguez-West as Senior Director, Growth Strategy.
Making Community Engagement Your Utility’s Advantage
Tired of low response to your community engagement efforts? Stop sharing information. Start inspiring action. Here’s how to inject emotion in your marketing
