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LADWP: LED kit distribution across 1.4 Million households

How do you manage a campaign with political sensitivities, media scrutiny, and theft risks — all while hitting 100% delivery across 88 cities? This case study reveals how Power Direct helped LADWP turn a potentially controversial rate hike into a celebrated community program.
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Habitat for Humanity: Energy upgrades for low-income homeowners

Habitat had a life-changing offer — energy-efficient home repairs with zero upfront cost, but no one knew about it. Discover how Power Direct’s Energy Ambassadors engaged 700+ homeowners in just five days and generated high-intent leads through community trust and face-to-face outreach.
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PG&E: Electric vehicle adoption for business fleets

Many small businesses are perfect candidates for EV incentives — they just don’t know it. Learn how PG&E used a B2B brand ambassador campaign to reach 600+ local businesses, spark meaningful conversations, and collect qualified leads for their fleet electrification program.
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