Gena Rodriguez-West Joins Power Direct Energy
FOR IMMEDIATE RELEASE
Power Direct Energy Appoints Gena Rodriguez-West as Senior Director, Growth Strategy
Mission Viejo, California — March 2, 2026 — Power Direct Energy, a woman-owned firm specializing in verified, in-person community engagement, announced the appointment of Gena Rodriguez-West as Senior Director, Growth Strategy.
Rodriguez-West brings 17 years of experience in clean energy and sustainability leadership, partnering with utilities and government agencies to implement innovative programs that increase participation, improve customer experience, and advance equitable access to energy solutions.
In her new role, Rodriguez-West will lead strategic growth initiatives for Power Direct Energy and support efforts for sister nonprofit organization, the Power Direct Community Foundation. Her work will focus on strengthening partnerships with utilities, implementers, and public agencies seeking accountable, field-verified outreach that drives measurable program enrollment.
“Gena’s deep experience in clean energy program implementation and equitable access strategy aligns perfectly with our mission,” said Ann Marie, managing partner, “As utilities face increasing pressure to reach historically underserved communities, her leadership will expand our impact nationwide.”
Power Direct Energy delivers millions of one-to-one, GPS-verified consumer interactions annually through its employee-led community ambassador program. The company specializes in reaching hard-to-engage households and small businesses with hyper-targeted, in-person outreach backed by transparent reporting and auditable results.
After years of direct engagement in communities across the country, the company launched the Power Direct Community Foundation to address a recurring challenge: the residents and small businesses who most need access to clean energy programs are often the hardest to reach. PDCF focuses on expanding awareness, workforce development, and equitable program access at the local level.
“With Gena joining our leadership team, we are further strengthening our ability to support utilities in meeting their program participation, equity, and accountability goals,” Ann Marie added.
